      /* ── HERO ────────────────────────────────────────── */
      #hero {
        height: 100vh;
        min-height: 700px;
        display: grid;
        grid-template-columns: 1fr 1fr;
        background: var(--dark);
        overflow: hidden;
        position: relative;
      }

      .hero-left {
        display: flex;
        flex-direction: column;
        justify-content: flex-end;
        padding: 80px 64px 80px 80px;
        position: relative;
        z-index: 2;
      }

      .hero-mark {
        position: absolute;
        top: 50%;
        left: 50%;
        transform: translate(-50%, -50%);
        opacity: 0.04;
        z-index: 1;
      }

      .hero-tag {
        font-size: 9px;
        letter-spacing: 0.4em;
        text-transform: uppercase;
        color: var(--mid);
        margin-bottom: 32px;
        font-weight: 200;
        animation: fadeUp 1s ease 0.2s both;
      }

      .hero-title {
        font-family: "Plus Jakarta Sans", serif;
        font-size: clamp(56px, 6vw, 96px);
        font-weight: 300;
        line-height: 1;
        color: var(--cream);
        letter-spacing: -0.01em;
        margin-bottom: 40px;
        animation: fadeUp 1s ease 0.4s both;
      }
      .hero-title em {
        font-style: italic;
        color: var(--cream);
      }

      .hero-sub {
        font-size: 11px;
        letter-spacing: 0.2em;
        color: var(--mid);
        line-height: 2;
        max-width: 280px;
        margin-bottom: 56px;
        font-weight: 200;
        animation: fadeUp 1s ease 0.6s both;
      }

      .hero-cta {
        display: inline-flex;
        align-items: center;
        gap: 16px;
        text-decoration: none;
        animation: fadeUp 1s ease 0.8s both;
      }
      .hero-cta span {
        font-size: 10px;
        letter-spacing: 0.3em;
        text-transform: uppercase;
        color: var(--cream);
        font-weight: 300;
      }
      .hero-cta-line {
        width: 48px;
        height: 1px;
        background: var(--burg);
        transition: width 0.3s ease;
      }
      .hero-cta:hover .hero-cta-line {
        width: 80px;
      }

      .hero-right {
        position: relative;
        background: var(--burg2);
        overflow: hidden;
      }
      .hero-img-placeholder {
        position: absolute;
        inset: 0;
        display: flex;
        align-items: center;
        justify-content: center;
      }
      /* fabric texture via CSS */
      .hero-img-placeholder::before {
        content: "";
        position: absolute;
        inset: 0;
        background:
          repeating-linear-gradient(
            0deg,
            transparent,
            transparent 3px,
            rgba(255, 255, 255, 0.015) 3px,
            rgba(255, 255, 255, 0.015) 4px
          ),
          repeating-linear-gradient(
            90deg,
            transparent,
            transparent 3px,
            rgba(255, 255, 255, 0.015) 3px,
            rgba(255, 255, 255, 0.015) 4px
          );
      }

      .hero-scroll {
        position: absolute;
        bottom: 40px;
        right: 48px;
        display: flex;
        flex-direction: column;
        align-items: center;
        gap: 10px;
        z-index: 3;
        animation: fadeUp 1s ease 1.2s both;
      }
      .hero-scroll span {
        font-size: 8px;
        letter-spacing: 0.4em;
        text-transform: uppercase;
        color: var(--mid);
        writing-mode: vertical-rl;
        font-weight: 200;
      }
      .scroll-line {
        width: 1px;
        height: 48px;
        background: linear-gradient(to bottom, var(--burg), transparent);
        animation: scrollPulse 2s ease-in-out infinite;
      }